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Thank you for joining
us!
Below is our "getting
started" guide. We have put it together to explain step-by-step how
to list your site and begin receiving traffic. You may print this page
and keep it handy while completing the listing process. Ok, ready to go?
Let's get started ...
Think about your business!
To begin you should ask yourself, who are my potential customers and
what keywords or phrases are they likely to search when looking for a
business like mine?
Developing a good list of keywords and
phrases is essential to targeting the consumers that are looking for
your exact products and services.
Let's take for example, a New York
bicycle shop called "Mike's Bikes". The target customer for
this business is someone who is interested in purchasing a bicycle, or
bike parts - perhaps in the New York area. The first thing to consider
is the keywords and phrases that someone is likely to search, when
looking for products and services relating to a Bike Shop. Here's a
sample list of keywords that may be a good start for Mike's Bikes:
bicycles
bikes
bike parts
Mountain Bikes
10 speeds
CCM (a popular bicycle brand name)
These are all keyword/phrases someone
is likely to use when searching for a bicycle or bike parts. As a
result, Mike should consider listing his site with each of them. Please
Note: Singular and plural searches are considered separate, so if you
were adding your site under "bike" you should also add your
site under "bikes".
Take a moment to write a brief list of
keywords and phrases that describe your business and the products and
services you offer. This list will become your base to create a variety
of keyword/phrase combinations for listing your site.
Step 2: Create an Account and Login:
If you haven't already, please visit http://www.atomicbot.com/signup.html
to create your member account. Creating an account is easy and only
takes a minute. Just complete the sign-up form and your password will be
promptly emailed to you.
When you've created an account, you're
ready to login and begin listing your site. To login go to http://www.atomicbot.com.
Enter your username and password in the "Members Area" section
and click the "Enter" button.
Important note: Usernames and passwords
are case-sensitive. If you have forgotten your password you can click on
"Forgot Password" and have it emailed to you.
Once inside the members area you will
see the various links for managing your listings and viewing your
statistics. The first thing you need to do is activate your account by
bringing your balance above zero.
Step 3: Funding Your Account:
Atomicbot operates on a debit system, meaning the amount you bid is
deducted from your account when someone clicks on your listing to visit
your site. For this reason, members must have a positive balance to list
a site and receive traffic.
To add funds to your account, click on
"Add Funds" link, where you will find two transaction options:
- Secure processing for Visa,
MasterCard, American Express and Discover cards.
- Secure email processing provided by
PayPal.com.
Both options are easy to use and
provide real-time processing. Just enter the amount you would like to
add to your account and click the "Deposit" button. All
deposits are added instantly to your balance and become available for
immediate use.
Step 4: Add Keyword/Phrases and
Adjust Bids
Now that you have activated your account, you may list your site with
the keywords and phrases you created earlier. To do this, click on
"Add A Listing" link. You will then see this form.
A)
The "Keyword/Phrase" box. In this box enter one (1) of the
keywords or phrases you created. This is the keyword or phrase that
visitors will need to search for, in order to view your listing. For our
example we'll use the keyword "bikes".
B)
The "Bid ($)" box. Enter the amount you are willing to pay for
this keyword. We suggest using the default which is ".03"
(three cents per click) to get started.
C)
The "Title" box. The Title is a 60 character label for your
listing. This is the first thing a visitor will see when viewing your
listing. Titles usually include a websites name and a brief slogan. For
our example we'll use the title:
Mike's Bikes - Top Quality Bikes!
D)
Next you need to enter your "Site URL". This is your web
address. Make sure you enter your FULL web address including the
"http://www." in the box too. It's a good idea to test the URL
you entered to make sure it is correct. For our example, we'll use http://www.mikes-domain-name.com.
E)
Next enter a "Description" for your site. This is where you
can describe what you offer and entice the customer to click on your
listing. The description can be up to 150 characters long. For our
example, we'll use: Providing the top brand name
bicycles and parts for over 10 years. Bikes make great gifts!
When you are done filling in the boxes,
press the "Add Listing" button to submit this keyword listing.
Repeat steps A-E for each keyword/phrase in your list.
In our example,
Mike's listing would appear like this each time someone searches
for the keyword "bikes"
- Mike's
Bikes - Top Quality Bikes!
Providing the top brand name bicycles and parts for over 10
years. Bikes make great gifts!. www.mikes-domain-name.com
(Cost To advertiser $0.03)
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Adjust Bids:
Once you've entered your keyword/phrase listings, you should check your
bids to make sure your listings have optimum positioning. It's important
to decide how much you are willing to spend. The higher your bid, the
higher you will be listed and typically the more traffic you should
receive. BUT ... bear in mind, it's not always best to be number one and
you should only bid an amount you are willing to spend to get a
"potential" customer to your site.
How much should I bid?
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To continue our example:
Let's say that Mike (from Mikes
Bikes) receives 100 visitors to his site, and that for every 100
visitors, 5 make a purchase. Mike knows that on average he makes
$10 profit on every sale. The simple math for this equation is:
5 paying
customers x $10 profit per customer = $50 profit
From this, we see that even
though every visitor doesn't make a purchase, on average each
visitor is worth 50 cents profit for Mike's store. This makes 50
cents his break even point. If Mike pays more than 50 cents per
click he will lose money and when he pays less than 50 cents per
click, he makes money.
Mike decides he is willing to
spend at most, half of his profit. This means that while Mike
wants to be listed as high as possible, he won't bid over 25
cents because he's wants to maintain his profit margin.
Mike uses the "Search
Bids" tool in our members area and sees that the
Top 3 bids for the keyword "bikes" range from $0.03 to
$0.05 cents. (well within his profit margin) and makes a bid of
$0.06 cents. This will put his site in the #1 position until
another advertiser places a bid higher than $0.06 cents on the
keyword "bikes"
Please use the Search Bid tool
and consider your profit margins when bidding.
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If you wish to adjust your bids, use
the "Edit Listings" form. This will display your listings
along with your keywords, current bid, listing position and the amount
required to obtain the #1 position. You can then adjust your bids
individually to gain the position desired or use the "Top Bid
It" button to put multiple listings in the #1 position.
A few more tips.
Generally speaking, highly specific keyword/phrases offer the best
value. This is because they attract targeted traffic. In Mike's case,
while the keyword phrase "New York Bike Shops" may receive
less traffic than the keyword "bikes" it may actually offer
more value (more sales per click and/or a lower cost per click) because
Mike is targeting a less competitive keyword and attracting visitors
from the geographic area where he's located.
Please Note:
Atomicbot's Top 3 Listings automatically appear on our partners
sites. All listings are search generated ensuring your site is exposed
to visitors that search for the keyword/phrases you've selected. This
delivers targeted traffic from each of these search engines.
You're all done!
That's it, once approved your listings become active and you will begin
receiving traffic. Please login occasionally to review your statistics,
check your positioning and adjust your bids.
More
Questions? Please click here! |